Our Story

Every piece of jewellery tells a story, and ours began over 40 years ago, rooted in a small workshop where passion met artistry. What started as a family’s dream of creating timeless treasures grew into a legacy, trusted by over 100,000 loyal customers. Today, Cuts and Facets carries that legacy forward infusing it with modern innovation while staying true to the heart of what makes jewellery special: the emotions it represents.

Cuts and Facets is more than a brand; it’s a bridge between tradition and innovation. Inspired by our heritage and driven by a vision for the future, we craft collections that resonate with individuality and celebrate life’s most precious moments. Whether it’s the sustainable brilliance of Lab Grown diamonds or the timeless charm of natural stones, we believe every creation should be as unique as the story behind it.

Our journey is about more than crafting jewellery—it’s about crafting memories. It’s about the moment you say “yes,” the milestones you cherish, and the everyday elegance that makes you feel extraordinary. Each piece we design is a reflection of who you are, blending premium craftsmanship with your personal vision to create something truly one-of-a-kind.

For us, this is not just a business; it’s a legacy we’re proud to share with you. Let us celebrate your story, turning your dreams into masterpieces and your moments into timeless keepsakes.

 Company Details:

Address: 29-1442/100, Sri Sai Nagar, Sainikpuri, Hyderabad – 500094

Phone: +91 7396 770 701

GST: 35AAOPV1736E1ZG

Legal Name: Shekar Vankayala

Trade Name: Cuts and Facets

Vision

At Cuts and Facets, our vision is to become a globally recognized brand, bringing premium, designer-crafted jewellery into every home. We aspire to create timeless collections that resonate with individuality and celebrate life’s precious moments, making luxury accessible and personal for everyone.

Mission

Our mission is to revolutionize the way people experience jewellery by combining:

  • Global Reach: Expanding our presence across continents, making our collections accessible to every household.
  • Designer-Centric Craftsmanship: Collaborating with top designers to craft premium jewellery inspired by the preferences and choices of our customers.
  • Customer-Driven Excellence: Providing an unparalleled shopping experience that blends tradition, innovation, and personalization.
  • Sustainability and Ethics: Offering responsibly sourced diamonds and materials, ensuring every piece reflects care for the environment and community.

By staying true to our values and listening to our customers, we aim to redefine luxury jewellery and create a legacy.

   

 

Meet Our Team


Nikhil Vankayala

Head - Design & strategic Growth

A seasoned connoisseur of jewellery design, diamond grading, and business management, Nikhil Vankayala embodies the creative force behind Cuts and Facets. With over 14 years of expertise, he has seamlessly blended artistry and strategy, transforming his family’s jewellery business into a trusted name, serving over 100,000 loyal customers.

As Jewellery & Design Manager, Nikhil honed his skills in fine jewellery craftsmanship, customer insight, and market trends while mastering the art of diamond grading. This deep expertise ensures every Cuts and Facets creation meets the highest standards of brilliance and quality.

At Cuts and Facets, Nikhil carries forward his legacy, curating designs that weave tradition and modernity into every exquisite piece. His passion for creating timeless, personalized jewellery reflects his dedication to celebrating life’s cherished milestones.

Beyond jewellery, Nikhil demonstrates his versatility and leadership as Founder & CEO of Takshashila Education, where he drives innovation and growth. His vision for Cuts and Facets is clear: to craft stories through exceptional jewellery that resonates globally and redefines the essence of luxury.

 

Vinith Basani

Head - Growth & Market Outreach

Vinith Basani is the architect of innovation at Cuts and Facets, driving its digital transformation with over 15 years of expertise in technology, business consulting, and design. His profound understanding of enterprise technologies and customer-centric solutions has been instrumental in creating a cutting-edge online platform that redefines the jewellery shopping experience.

Throughout his career, Vinith has collaborated with global clients across multiple continents, delivering innovative solutions and executing complex projects with precision. His ability to merge technical acumen with strategic thinking has positioned him as a trusted advisor to key stakeholders, driving big-ticket opportunities in diverse geographies.

Beyond his professional achievements, Vinith’s creative pursuits in painting and photography lend an artistic sensibility to his work. This unique blend of technological excellence and creative vision ensures that Cuts and Facets remains at the forefront of modern e-commerce, offering seamless, personalized access to premium jewellery.

Vinith’s mission is to make luxury jewellery accessible to all, empowering customers to experience the perfect harmony of tradition and innovation through a platform that prioritizes exceptional design and unparalleled convenience.